Each month, we publish a series of articles of interest to homeowners -- money-saving tips, household safety checklists, home improvement advice, real estate insider secrets, etc. Whether you currently are in the market for a new home, or not, we hope that this information is of value to you. Please feel free to pass these articles on to your family and friends.
The Biggest Mistakes Homebuyers Make - Homebuyers, especially first-timers, often fall into avoidable traps that can derail their purchase or lead to regret.
How To Make Your Home Stand Out Online - Today's buyers shop online first, so your home's digital presence needs to shine.
Going Green What You Need to Know About Energy Efficient Homes - Energy-efficient homes are no longer just a trend-they're a smart investment for both buyers and sellers.
Summary
Homebuyers, especially first-timers, often fall into avoidable traps that can derail their purchase or lead to regret. This guide outlines the most frequent and costly mistakes buyers make, from skipping pre-approval to misjudging hidden costs. It not only highlights these issues but also explains how to avoid them with practical, expert-backed solutions. Whether you're new to the market or have bought before, this report is your safety net.
Buying a home is one of the most exciting and stressful financial decisions you'll ever make. It's a journey that combines emotion, logic, risk, and reward. Unfortunately, it's also a journey where mistakes are common and expensive. Whether you're a first-time buyer or returning to the market after several years, understanding the most common pitfalls can save you time, money, and future regret.
Mistake #1: Skipping Mortgage Pre-Approval
One of the most fundamental errors buyers make is jumping into house hunting without knowing what they can truly afford. Without a mortgage pre-approval, you risk falling in love with homes outside your price range or missing out in a competitive bidding war. Pre-approval helps clarify your budget, boosts your credibility with sellers, and makes your offer stronger. Avoid the mistake by consulting a lender early, checking your credit score, and gathering necessary financial documents before your search begins.
Mistake #2: Not Budgeting Beyond the Down Payment
Many buyers are prepared to put down 5â20% of the purchase price but forget about closing costs, moving expenses, property taxes, and home maintenance. These additional costs can add thousands of dollars to your first year of ownership. Smart buyers plan for these expenses in advance, often allocating an extra 2â5% of the purchase price to cover these surprises. Additionally, be sure to leave some financial buffer for unexpected repairs.
Mistake #3: Ignoring Location for Features
It's easy to get swept up in granite countertops and double vanities, but remember that location impacts long-term value more than finishes do. Buyers who prioritize cosmetic appeal over a great neighborhood often end up regretting their decision when commute times, school districts, or resale value don't match expectations. Always balance the quality of the home with the quality of its surroundings and never compromise on location without serious thought.
Mistake #4: Failing to Understand the Market
Real estate markets vary dramatically between regions and even neighborhoods. In a seller's market, waiting too long to make an offer could cost you the home. In a buyer's market, rushing in may mean overpaying. Too many buyers enter the process without understanding supply, demand, average days on market, or list-to-sale price ratios. The solution? Do your homework or work with a trusted local agent who knows the dynamics and can help you strategize.
Mistake #5: Skipping the Home Inspection
In competitive markets, buyers are sometimes tempted to waive inspections to make their offers more appealing. But skipping a home inspection is one of the riskiest decisions a buyer can make. Inspections often reveal critical issues, from roof damage to faulty wiring that isn't visible during a walkthrough. Even if you must waive the inspection contingency, consider getting an informational inspection before closing so you at least know what you're buying.
Mistake #6: Letting Emotions Take the Wheel
It's common to become emotionally attached to a particular home. But letting your feelings override your financial logic can be dangerous. Bidding wars, clever staging, or personal nostalgia can push you into decisions that don't align with your long-term needs. Stay grounded by defining your "must-haves" vs. "nice-to-haves," and lean on a trusted advisor to help you think objectively during negotiations.
Mistake #7: Not Comparing Lenders and Loan Options
Not all mortgages are created equal. Some buyers take the first offer they receive without exploring options for better rates or terms. Interest rates, points, and fees vary widely between lenders, and even a small difference in rate can add up to thousands over the life of a loan. Shop around, ask questions, and request Loan Estimates to compare offers side by side.
Mistake #8: Misunderstanding the Purchase Contract
A purchase agreement is a legally binding contract and misunderstanding it can have serious consequences. Buyers sometimes overlook financing contingencies, deadlines, or seller responsibilities, leading to confusion, delays, or even loss of deposit. Always read the contract carefully and ask your agent or attorney to clarify any language you don't understand.
Mistake #9: Not Planning for the Long Term
Your needs today may change in the next 5â10 years. Buyers who don't consider life changes like growing families, job relocations, or aging in place often find themselves needing to sell or renovate too soon. While no one can predict the future, considering flexibility and future resale potential in your purchase decisions will better protect your investment.
Mistake #10: Going It Alone
Trying to navigate the buying process without expert guidance can lead to missed opportunities and hidden risks. A good real estate agent not only provides access to listings but also negotiates on your behalf, explains complex documents, and connects you to trusted service providers. Partnering with a professional can make the difference between a stressful transaction and a smooth experience.
Buying a home doesn't have to be overwhelming or filled with regret. By learning from the missteps of others and taking a proactive, informed approach, you can avoid the biggest traps in the process. With the right knowledge and the right support, you'll be on your way to a successful, confident purchase and a home you'll love for years to come.
Summary
Today's buyers shop online first, so your home's digital presence needs to shine. From stunning photography to powerful listing descriptions, this guide shows sellers how to make their home irresistible at first glance. Learn what works, what doesn't, and how to make a strong impression before buyers ever step through the door.
The vast majority of homebuyers start their search online, scrolling through listings on their phone, tablet, or desktop. In those few seconds of browsing, they decide whether to click, save, or move on. That's why your online listing needs to stop them in their tracks.
Here's how to stand out and get more showings, faster.
1. Professional Photography Is Non-Negotiable
The first image is your first impression. Amateur photos with poor lighting, bad angles, or clutter can ruin interest instantly. A pro photographer:
Knows how to frame each room
Uses wide-angle lenses and HDR editing
Captures the home at the best time of day
Highlights natural light, space, and flow
The first image is your first impression. Amateur photos with poor lighting, bad angles, or clutter can ruin interest instantly.
2. Stage for the Camera
What looks good in person doesn't always photograph well. For pictures:
Declutter aggressively
Remove personal items (photos, magnets, niche décor)
Keep counters, beds, and floors clear
Turn on every light and open blinds
Virtual staging is an option for empty homes, but real furniture shows better in person.
3. Write a Headline That Hooks
"Sunlit Family Home with Private Backyard Oasis"
"Modern Open Concept Living Near Top Schools"
Use emotion, benefits, and lifestyle to draw buyers in. "3 Bed, 2 Bath in Quiet Area" won't stop a buyer's scroll.
4. Tell a Story in the Description
Avoid generic real estate jargon. Instead:
Highlight what makes your home unique
Focus on benefits: "walk to shops," "perfect for entertaining," "morning sun in the kitchen"
Be concise, but paint a picture buyers can imagine themselves in
5. Use Every Photo Slot-Strategically
Most listing sites allow 25â40 images. Use them all, but prioritize order:
Start with the best shot (usually the front or living space)
Use a logical flow: front, entry, living, kitchen, bedrooms, baths, yard
Include exterior shots in daylight and twilight
Most listing sites allow 25â40 images. Use them all, but prioritize order.
6. Add Video or 3D Tours
Buyers want to explore before visiting. A video walk-through or Matterport 3D tour can:
Increase engagement and showing requests
Attract out-of-town or relocating buyers
Help buyers picture the flow of the home
Buyers want to explore before visiting. A video walk-through or Matterport 3D tour can make a big difference.
7. Market Beyond the MLS
Your agent should share the listing on:
Social media (Facebook, Instagram, YouTube)
Targeted ad campaigns (Google, social, retargeting)
Real estate platforms (Realtor.com, Zillow, Redfin, etc.)
Email newsletters or buyer blasts
Your agent should share the listing across multiple channels.
8. Use Captions and Floor Plans
Add short captions to photos: "Spacious primary suite with walk-in closet." Include a floor plan if possible, as many buyers are visual and want to see layout and flow.
9. Keep It Updated
If your listing has been sitting:
Change up the featured image
Rewrite the headline or summary
Add seasonal photos or updates (e.g., "new A/C installed")
Fresh listings draw renewed interest, even from past browsers.
You only get one chance to make a first impression and today, that impression is online. With professional visuals, compelling descriptions, and a smart marketing plan, your listing can shine in a sea of homes. The result? More clicks, more showings, and a faster, better sale.
Summary
Energy-efficient homes are no longer just a trend-they're a smart investment for both buyers and sellers. From savings on bills to increased resale value, going green pays off. This report breaks down what makes a home energy-efficient, how to identify or upgrade key features, and why eco-conscious living is influencing modern real estate decisions.
As climate awareness grows and energy costs rise, buyers are looking for homes that are not only beautiful-but also efficient. Whether you're a buyer hunting for long-term savings or a seller trying to make your home stand out, understanding what qualifies as "green" and why it matters can give you a major edge.
What Is an Energy-Efficient Home?
An energy-efficient home uses less power to heat, cool, and operate daily systems-without sacrificing comfort. Key elements include:
High-efficiency HVAC systems
Smart thermostats
Insulated windows and doors
Proper attic and wall insulation
LED lighting and Energy Star appliances
Solar panels or alternative energy systems
Why Buyers Care
Lower Utility Bills â Efficient homes reduce monthly expenses, especially in extreme climates.
Comfort â Better insulation and systems mean consistent temperature and airflow.
Resale Value â Buyers know green upgrades can boost future resale prices.
Environmental Impact â Today's buyers want to minimize their carbon footprint.
Why Sellers Should Care
Stronger Marketing Appeal â Green features can attract eco-conscious buyers.
Higher Appraisals â Energy-efficient upgrades often increase appraised value.
Faster Sales â Homes with sustainable upgrades can stand out in crowded markets.
Rebates and Incentives â Many regions offer credits for adding energy-saving improvements before listing.
Green Certifications to Know
ENERGY STAR â Government-backed label for energy-saving appliances and systems.
LEED Certification â Indicates a home is built or remodeled to strict environmental standards.
HERS Score â Measures a home's energy efficiency; lower scores mean greater efficiency.
Net-Zero â A home that produces as much energy as it consumes.
Simple Upgrades That Make a Difference
Even small improvements can deliver big returns:
Install a smart thermostat
Replace old windows with double-pane glass
Seal ductwork and add insulation
Upgrade to energy-efficient lighting and appliances
Questions Buyers Should Ask
What's the age and SEER rating of the HVAC system?
What's the average monthly utility cost?
Are there any energy assessments or certifications?
Is there solar installed-and if so, is it leased or owned?
Questions Sellers Should Prepare For
Can you provide recent energy bills?
Are warranties available on systems or upgrades?
Are any local rebates transferable to the buyer?
Has the home had a professional energy audit?
Financing Green Features
Some buyers use special loan programs that factor energy efficiency into affordability, such as:
Energy-Efficient Mortgages (EEMs)
Fannie Mae's HomeStyle Energy Program
Green Home Grants or Incentives
Ask your lender or agent if these are available in your region.
Energy efficiency isn't just a buzzword-it's a real advantage in today's real estate market. Buyers love the savings and comfort, and sellers can use eco-friendly upgrades as powerful selling points. Whether you're going green slowly or aiming for net-zero, understanding energy-smart homes helps you make better real estate decisions.
Your Florida Dream Home Awaits – Resort Living in Central Florida
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Multi-Generational Homebuying Hit a Record High – Here’s WhyMulti-generational living is on the rise. According to the National Association of Realtors (NAR), 17% of homebuyers purchase a home to share with parents, adult children, or extended family. That’s the highest share ever recorded by NAR (see graph below): In the past, caregiving was the leading motivator – especially for those looking to support aging parents. And while that’s still important, affordability is now the #1 motivator. And with current market conditions, that’s not really a surprise. With today’s home prices and mortgage rates, it can be hard for people to afford a home on their own. That’s why more families are teaming up and pooling their resources. By combining incomes and sharing expenses like the mortgage, utility bills, and more, multi-generational living offers a way to overcome financial challenges that might otherwise put homeownership out of reach. As Rick Sharga, Founder and CEO at CJ Patrick Company, explains: But this strategy doesn’t just help with affordability. It may even allow you to get a larger home than you’d qualify for on your own and that gives everyone a bit more breathing room. As Chris Berk, VP of Mortgage Insights at Veterans United, explains: And momentum may be growing. Nearly 3 in 10 (28%) of homebuyers say they’re planning to purchase a multi-generational home. Maybe it’s a solution that would make sense for you too. The best way to find out? Talk to a local real estate agent who can help you decide if this option would work for you. If your budget feels tight, buying a multi-generational home could be a smart solution. Would you ever consider buying a home with a family member? Why or why not? Let’s connect to talk through your options.
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What Every Homeowner Needs To Know In Today’s Shifting MarketHere’s something you need to know. The housing market is getting back to a healthier, more normal place. And even though it may not sound like it, this shift is actually a good thing. It’s what you should expect. It’s just that our expectations have been skewed by the intense seller’s market over the past few years. But what you need to remember is: there’s still plenty of opportunity to be had if you’re thinking about selling – whether that’s next month or next year. You just need to stay up to date on what’s happening in the market, and have a strategy that matches the moment. Here's your update. According to the latest data, the number of homes for sale is rising back toward more normal levels (see graph below): If you’re in a market where the number of homes for sale is back to normal, buyers may have more sway than you’d expect. That doesn’t mean buyers have all the power – it just means they have more choices, so your home has to stand out. But if you live where inventory is still pretty limited, you may see more buyers competing for your house. No matter where you are, the key is to work with a pro who can help you adjust your game plan for your local market. With more homes to choose from, today’s buyers are quick to skip over homes that feel overpriced. That’s why pricing your house right is the secret to selling quickly and for top dollar. That’s a point Realtor.com really drives home: Miss the mark, though, and you may have to backtrack. Today, about 1 in 5 sellers (19.1%) are reducing their asking price to attract buyers (see map below): The best way to get that information? Lean on your local agent. They have the expertise to set a price that sells in any market. Because if your price isn’t compelling, it’s not selling. Gone are the days of buyers waiving inspections and appraisals just to get a deal done. Now, because they have more homes to choose from, buyers are able to ask for things like repairs, credits, and help with closing costs. And data from Redfin shows nearly 44.4% of sellers are willing to negotiate (see graph below): And it’ll help if you think of concessions as tools, not losses. Use them to bridge gaps, sweeten deals, and get across the finish line. And don’t stress. Since prices went up roughly 55% over the past five years, you’ve got plenty of room to make a concession or two and still come out ahead. Just be sure to work with your agent to understand which concessions could be the key to sealing the deal. Sellers who are going to succeed in the weeks and months ahead are the ones who understand this market shift and lean into it with the right expectations and the right strategy. Let’s talk about what’s working in our local area right now – and how we can make those wins work for you whenever you’re ready to make a move.
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Why Most Sellers Hire Real Estate Agents TodaySelling your house without an agent as a “For Sale by Owner” (FSBO) may be something you’ve considered. But you should know that, in today’s shifting market, more homeowners are deciding that’s just not worth the risk. According to the latest data from the National Association of Realtors (NAR), the number of homeowners selling without an agent has hit an all-time low (see graph below): A recent survey finds three out of every four homeowners who don’t plan to use an agent have doubts about whether that’s actually the right decision. And here’s why. The market is changing – not in a bad way, just in a way that requires a smarter, more strategic approach. And having a real estate expert in your corner really pays off. Here are just two of the ways an agent's expertise makes a difference. One of the biggest hurdles when selling a house on your own is figuring out the right price. It’s not as simple as picking a number that sounds good or selling your house for what your neighbor’s sold for a few years back – you need to hit the bullseye for where the market is right now. Without an agent’s help, you’re more likely to miss the mark. As Zillow explains: Basically, they know what’s really selling, what buyers are willing to pay in your area, and how to position your house to sell quickly. That kind of insight can have a big impact, especially in a market that’s balancing out. There’s also a mountain of documentation when selling a house, including everything from disclosures to contracts. And a mistake can have big legal implications. This is another area where having an agent can help. They’ve handled these documents countless times and know exactly what’s needed to keep everything on track, so you avoid delays. And now that buyers are including more contingencies again and asking for concessions, your agent will guide you through each form step by step, making sure it’s done right and documented correctly the first time. Now that the number of homes for sale has grown, homes aren’t selling at quite the same pace they were. But you can still sell quickly if you have a proven plan to help your house stand out. Just remember, homeowners don’t have the same network or marketing tools an experienced agent does. So, if you want the process to happen fast, you’ll likely want a pro by your side. Having the right agent and the right strategy is key in a shifting market. Let’s connect so you don’t have to take this on solo – and so you can list with confidence, knowing you’ve got expert guidance from day one.
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Your House Didn’t Sell. Here’s What To Do Now.When your house doesn’t sell, it doesn’t just feel frustrating – it feels personal. You put time, money, and emotional energy into this move. You told your friends and family it was happening. And now that your listing has expired without a buyer? You’re left feeling stuck, and maybe even a little embarrassed. And here's what most agents won’t tell you. Over 70% of homeowners who re-list with a different agent sell their house. Re-list with the same agent? That stat drops to only 50%, according to the latest data from REDX. That’s like leaving the fate of your sale to a coin toss. And that’s not good enough. Same house. Different strategy. Completely different results. Let's break down what might’ve gone wrong – and how a fresh perspective can help you have a winning strategy this time. Today, homebuyers are feeling the squeeze of higher mortgage rates, so even a slightly overpriced home will get overlooked. And once your listing starts to go stale, it’s hard to regain momentum. Missing the mark on pricing is a costly mistake – and too many homeowners are doing that very thing right now. What we need to do now: We need to analyze the latest sales in your area to make sure you’re hitting the right number. This includes taking a hard look at real-time buyer behavior, and any feedback you got from open houses or showings your first time around. Pricing at, or even just below, current market value is a winning play because it drives more buyers to your listing – and that amps up the competition for your home. You only get one shot at a first impression. If the listing photos didn’t pop, the house wasn’t staged well, or it wasn't updated, most buyers will skip over it without ever scheduling a showing. And even if buyers did show up, small things like scuffed walls, outdated light fixtures, or a wobbly doorknob can turn them away. What we need to do now: Let’s walk through your house with fresh eyes to see if there are any areas that may have been sticking points inside and out. Sometimes taking down old drapery, some light staging, or even a fresh coat of paint can completely change how a buyer feels about the home. If your home didn’t sell, chances are it wasn’t getting the visibility it deserved. Generic flyers and a few online photos aren’t enough anymore. Today’s top agents are using highly targeted digital marketing, social media strategies, custom video content, and more to get your listing in front of the right buyers at the right time. What we need to do now: We have to do more than just put your house online and hope it sells. Together, we can come up with a real plan to maximize its exposure. With the right pricing, staging, and marketing, your house will sell quickly. Here’s a real-world example (see graph below): In this market, sellers who aren’t open to negotiating on things like closing costs, inspection repairs, or other concessions are often left behind. And if your last agent didn’t set that expectation with you, that's a real shame. What we need to do now: Be willing to meet buyers where they are. The goal is to get the deal done – and sometimes that means getting creative to help buyers cross the finish line. Home values have increased by over 55% over the last five years, so you likely have enough wiggle room to offer some perks without sacrificing your bottom line. If your house didn’t sell and your listing has expired, you don’t need to give up. You just need a better plan. And a better partner. Over 70% of homeowners who switch agents sell their house after re-listing it. That’s not a coincidence. That’s strategy. If you're ready for a proven approach, let’s talk so you know what to do differently – and why doing different things actually works. It’s time to get your move back on track.
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Newly Built Homes May Be Less Expensive Than You ThinkDo you think a brand-new home means a bigger price tag? Think again. Right now, something unique is happening in the housing market. According to the Census and the National Association of Realtors (NAR), the median price of newly built homes is actually lower than the median price for existing homes (ones that have already been lived in): 1. Builders Are Building Smaller Homes Builders know that buyers are struggling with affordability today. So, instead of building big houses that may not sell, they’re building smaller ones that will. According to the Census, the average size of a newly built single-family home has dropped considerably over the past few years (see graph below): 2. Builders Are Offering Price Cuts and Incentives In May, according to the National Association of Home Builders (NAHB), 34% of builders lowered their prices, with an average price drop of 5%. That’s because they want to be sure they’re selling the inventory they have before they build more. On top of that, 61% of builders also offered sales incentives – like helping with closing costs or buying down your mortgage rate. These are all ways builders are making their homes more affordable, so these homes sell in today’s market. If you're trying to buy a home right now, be sure to talk to your agent to find out what builders are doing in and around your area. They can find new home communities, as well as builders who are offering incentives or discounts, and hidden gems you might not uncover on your own. Plus, buying a newly built home often means there are different steps in the process than if you purchase a home that’s been lived in before. That’s why it’s so important to have your own agent who can explain the fine print. You want a pro in your corner to advocate for you, negotiate on your behalf, and make sure your best interests come first. You could get a home that’s brand new, with modern features, at a price that’s even lower than some older homes. Let’s talk about what you’re looking for and see if a newly built home is the right fit for you. If buying a home is on your to-do list, what would stop you from exploring newly built options?
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Many Veterans Don’t Know about This VA Home Loan BenefitFor 80 years, Veterans Affairs (VA) home loans have helped countless Veterans buy a home. But even though a lot of Veterans have access to this powerful program, the majority don't know about one of its core benefits. According to a report from Veterans United only 3 in 10 Veterans are aware they may be able to buy a home with no down payment with a VA loan (see visual below): That’s why it’s so important for Veterans, and anyone who cares about a Veteran, to be aware of this program. As Veterans United explains, VA home loans: These loans are designed to make buying a home more achievable for those who have served. And, by extension, they also give their families the opportunity to plant roots and build equity in a home of their own. Here are some of the biggest advantages for this type of loan according to the Department of Veterans Affairs: If you want to learn more, your best resource for all the options and advantages of VA loans is your team of expert real estate professionals, including a local agent and a trusted lender. VA home loans offer life-changing assistance, and a trusted lender and agent can help make sure you understand the details and are ready to move forward with a solid plan. Do you know if you’re eligible for a VA home loan? Talk to a trusted lender who can help you see if you’d qualify.
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More Homes for Sale Isn’t a Warning Sign – It's Your Buying OpportunityMaybe you’ve heard the number of homes for sale has reached a recent high. And it might make you question if this is the start of another housing market crash. But the reality is, the data proves that’s just not the case. In most areas, more inventory isn’t bad news. It’s actually a sign of the market returning to a more stable, healthy place. Based on the latest data from Realtor.com, inventory just hit its highest point since 2020, shown with the white line in the graph below. But what you need to realize is, at the same time, inventory levels still haven’t returned to pre-pandemic norms (shown in gray): And while it’s true inventory is up significantly compared to where it was over the last few years, the number of homes on the market is still well below typical levels. And that’s important context. Some people hear inventory’s rising and immediately think about 2008. Because back then, inventory spiked just before the market crashed. But today’s situation is very different. Here’s the key reason why. We don’t have a surplus of homes; we have a deficit to climb out of. What we’re dealing with is a long-term housing shortage – and it’s a big one. The red bars in the graph below show all the years where housing starts (new builds) didn’t keep up with household formation, going all the way back to 2012. The deeper the bars in the graph, the more the housing deficit grew (see graph below): That means, in most areas, there isn’t a risk of having too many houses on the market right now. It’s quite the opposite – a vast majority of markets actually need more homes. Which is why, even though inventory is rising, it’s not a problem on a national scale. It’s just helping to fill a gap that’s been growing for years. Don’t let the headlines scare you. Rising inventory isn’t a sign of a crash. It’s a step toward a more normal, stable housing market.
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Why Buyers Are More Likely To Get Concessions Right NowEspecially in areas where inventory is rising, both homebuilders and sellers are sweetening the deal for buyers with things like paid closing costs, mortgage rate buy-downs, and more. In the industry, it’s called a concession or an incentive. When a seller or builder gives you something extra to help with your purchase, that’s called either a concession or an incentive. Today, some of the most common ones are: For buyers, getting any of these things thrown in can be a big deal – especially if you’re working with a tight budget. As the National Association of Realtors (NAR) says: It’s not just one builder willing to toss in a few extras. A lot of builders are using this tactic lately. As Zonda says: That’s because they don’t want to sit on inventory for too long. They want it to sell. And according to the National Association of Home Builders (NAHB), one of the strategies many builders are using to keep that inventory moving (and not just sitting) is a price adjustment (see graph below): This isn’t a sign of trouble in the market, it’s an opportunity for you. The fact that the majority of builders offer incentives and roughly 3 in 10 are lowering prices means if you're looking at a newly built home, your builder will probably try to make it easier for you to close the deal. More existing homes (one that someone has lived in before) have been hitting the market, too – which means sellers are facing more competition. That’s why over 44% of sellers of existing homes gave concessions to buyers in March (see graph below): But remember, concessions don’t always mean a big discount. While more sellers are compromising on price, that’s not always the lever they pull. Sometimes it’s as simple as the seller paying for repairs, leaving appliances behind for you, or helping with your closing costs. And considering that home values have risen by more than 57% over the course of the past 5 years, small concessions are a great way for sellers to make a house more attractive to buyers while still making a profit. Whether you’re looking at a newly built home or something a little older, there’s a good chance you can benefit from concessions or incentives. If a seller or builder offered you something extra, what would make the biggest difference to help you move forward? Let’s talk about it and see if it’s realistic based on inventory and competition in our local market.
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Homes Are Still Selling Faster Than Pre-PandemicAs you think ahead to your own move, you may have noticed some houses sell within days, while others linger. But why is that? As Redfin says: That may leave you wondering what you should expect when you sell. Let’s break it down and give you some actionable tips on how to make sure your house is one that sells quickly. The first thing you should know is that, in most markets, things have slowed down a little bit. While you may remember how quickly homes sold a few years ago, that’s not what you should expect today. Now that inventory has grown, according to Realtor.com, homes are taking a bit longer to sell in today’s market (see graph below): By this comparison, if your house does take a little more time to sell this year, it’s not really a concern. It’s actually still faster than the norm. Plus, it gives you a bit more time to find your next home, which is welcome relief when you’re trying to move, too. Just remember, some homes sell in less time than this. Some take even longer. So, what’s the real difference? Why do some homes attract eager buyers almost instantly, while others sit and struggle? It comes down to having the right agent and strategy. Here are a few tips you need to know. One of the biggest reasons homes sit on the market is overpricing. Many sellers want to shoot for a higher price, thinking they can lower it later – but that backfires by turning buyers away. What to do: Work with an agent to make sure your house is priced right. They’ll analyze recent comparable sales (what other homes have sold for recently in your area), so you know you're pricing appropriately for today’s market and what buyers are willing to pay. As Chen Zhao, Economic Research Lead at Redfin, explains: A messy yard or a house that needs paint? It’ll turn buyers off. Since buyers decide within seconds whether they like a home, a good first impression is key. What to do: Outside, clean up your front yard, tidy up your landscaping, power wash walkways, and add fresh mulch. Inside, declutter and depersonalize. And consider minor touch-ups like repainting in a neutral tone. Your agent will offer advice on what to tackle. If your listing or your photos don’t look professional, you could have trouble drawing in buyers who think you’re trying to cut corners. What to do: Instead, lean on your agent’s skills, expertise, and resources. They’ll help you make sure you have: You may have heard the phrase “location, location, location” when it comes to real estate. And there’s definitely some truth to that. Homes in highly sought-after neighborhoods tend to sell faster. What to do: While you can’t change where your house is located, your agent can highlight the best features of your neighborhood or community in your listing. By showcasing what’s great about your area, they can help draw buyers into what life would look like in your house. Homes that sell quickly don’t necessarily have better features – they have better agents and a better strategy.
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A Tale of Two Housing MarketsFor a long time, the housing market was all sunshine for sellers. Homes were flying off the shelves, and buyers had to compete like crazy. But lately, things are starting to shift. Some areas are still super competitive for buyers, while others are seeing more homes sit on the market, giving buyers a bit more breathing room. In other words, it’s a tale of two markets, and knowing which one you’re in makes a huge difference when you move. In a buyer’s market, there are a lot of homes for sale, and not as many people buying. With fewer buyers competing for these homes, that means they generally sit on the market longer, they might not sell for as much as they would in a seller’s market, and buyers have more room to negotiate. On the flip side, in a seller’s market, there aren’t enough homes for sale for the number of buyers who are trying to purchase them. Homes sell faster, sellers often get multiple offers, and prices shoot higher because buyers are willing to pay more to win the home. For years, almost every market in the country was a strong seller’s market. That made it tough for buyers – especially first-timers. But now, things are shifting. According to Zillow, the national housing market is balancing out (see graph below): The orange bars in the middle of the graph show the years when sellers had their strongest advantage, from 2020 to early 2022. But, as time has gone on, the market has become more balanced. It shifted from a strong seller’s market to a less intense one. And lately, it's been neutral more than anything else (that’s the gray bars on the right side of the graph). That means buyers are gaining some negotiating power again. In a more balanced or neutral market, homes tend to stay on the market a little longer, bidding wars are less common, and sellers may need to make more concessions – like price reductions or helping with closing costs. That shift gives today’s buyers more opportunities and less competition than a couple of years ago. Inventory plays a big role. When there are more homes for sale, buyers have more options – and that cools down home price growth. As data from Realtor.com shows, the supply of available homes for sale isn’t growing at the same rate everywhere (see graph below): The South and West regions of the U.S. have seen big jumps in housing inventory in the past year (that’s the blue on the right). Both are almost back to pre-pandemic levels. That’s why more buyer’s markets are popping up there. But in the Northeast and Midwest, inventory is still very low compared to pre-pandemic (that’s why those red bars are so big). That means those areas are more likely to stay seller’s markets for now. Every local market is different. Even if the national headlines say one thing, your town (or even your neighborhood) could be telling a totally different story. Knowing which type of market you’re in helps you make smarter decisions for your move. That’s why working with a local real estate agent is so important right now. As Zillow says: Agents understand the unique trends in your area and can help you make the best choices, whether you’re buying or selling. With their expert strategies, you can move no matter which way the market is leaning, because they know how to navigate various levels of buyer competition, how to find hidden gems locally, how to price a house right, how to negotiate based on who has more leverage, and more. If you're ready to make a move, or even just thinking about it, let’s connect. That way, you’ll have someone to help you understand our local market and create a game plan that works for you. What’s one thing you’re curious about when it comes to the market in our area?
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What’s Your House Worth Now? The Answer May Surprise YouLet’s talk about something you might not check nearly as often as your bank account – and that’s how much your home is worth. But when it comes to your financial situation, it’s an important thing to remember. When’s the last time you had a professional show you the value of your home? Think about it. For most people, your house is probably the biggest asset you have. And if you’ve owned your home for a few years (or longer), chances are it’s been quietly building wealth for you in the background. And honestly? You might be surprised by just how much. This wealth you may not even realize you have comes in the form of home equity. Home equity is the difference between what your house is worth and what you still owe on your mortgage. It grows over time as home values rise and as you pay down your mortgage each month. Here’s an example to help you really understand how this works. Let’s say your house is now worth $500,000, and you have $200,000 left to pay off on your loan. That means you have $300,000 in equity. And most homeowners are sitting on some pretty significant equity right now. According to Cotality (formerly CoreLogic), the average homeowner with a mortgage has about $311,000 in equity. Here are the two main reasons homeowners like you have record amounts of equity right now: 1. Significant Home Price Growth. According to the Federal Housing Finance Agency (FHFA), home prices have jumped by more than 57% nationwide over the last five years (see map below): 2. People Are Living in Their Homes Longer. Data from the National Association of Realtors (NAR), shows the average homeowner stays in their home for about 10 years now (see graph below): So, if you’re one of those people who’s been in their home for that long, here’s how much the behind-the-scenes price growth has helped you out. According to NAR: Remember, your house might be your biggest financial asset – and, if you’re smart about how you leverage your equity, it could open up some exciting opportunities for your future. Chances are, your house is worth a lot more than you realize. Whether you’re thinking about selling, upgrading, or simply want to understand your options, your equity isn’t just a number. It’s a tool. If you sold your house and had significant equity to work with, what would you do with it? Let’s figure out how to turn your home’s value into your next big move.
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The Spring Guides for Buying or Selling a Home Are HereThe Spring Guides for buying or selling a home are here. Let’s connect so you can get the latest digital copies of these guides.
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